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PATRONAGE

Definition:

[noun] the act of providing approval and support; "his vigorous backing of the conservatives got him in trouble with progressives"
Synonyms: backing, backup, championship
[noun] customers collectively; "they have an upper class clientele"
Synonyms: clientele, business
[noun] a communication that indicates lack of respect by patronizing the recipient
Synonyms: condescension, disdain
[noun] (politics) granting favors or giving contracts or making appointments to office in return for political support
[noun] the business given to a commercial establishment by its customers; "even before noon there was a considerable patronage"
Synonyms: trade
[verb] support by being a patron of
[verb] be a regular customer or client of; "We patronize this store"; "Our sponsor kept our art studio going for as long as he could"
Synonyms: patronize, patronise, support, keep going