Word spamming
<World-Wide Web, information science> Repeating a word many times in a web page, in a (usually futile) attempt to increase its relevance ranking in a search engine's index (to "spam" the index).
"Repeating a word over and over in a Web page (known as word spamming) has no effect on the [page's] ranking [in the index]."
-- Altavista FAQ (http://www.altavista.digital.com/cgi-bin/query?pg=tmpl&v=faq.html).
See also spamdex.
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